Walker Sands is an award-winning digital marketing agency for B2B companies ranging from fintech to professional services. It specializes in creative, tactical brand storytelling to make clients stand out, compete, and remain relevant in the digital age using strategies that include public relations, demand generation, and brand identity.
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at a glance
Walker Sands
Since 2001, Walker Sands has launched and managed marketing campaigns that have won industry awards for their execution, creativity, and innovation. The agency has a long history of success with an impressive client list that includes some of the world’s most recognized brands such as Semrush, Hub Group, Ensono, and Insider Intelligence.
A huge part of Walker Sands’s success is its forward-thinking, dynamic team led by Mike Santoro. During his tenure, the results-driven agency became one of the best B2B digital marketing partners in the United States, ranking in the Inc. 5000 Fastest-Growing Private Companies for nine years.
Focus areas for
Walker Sands
For the past 20 years, Walker Sands has been at the forefront of driving market and sales growth for B2B companies through a range of services that focus on relatable, authentic, customized brand storytelling.
B2B brands usually bury their messages in corporate speak that their target market cannot understand or relate to, resulting in low brand awareness, little to no market differentiation, and bland or inspirational marketing campaigns that fail to connect at an emotional level.
Walker Sands helps its clients break through the clutter by finding and sharing their unique stories in a way that resonates with customers, prospects, and influencers across the buyer journey. The agency does this by developing and executing integrated marketing plans, innovating, and thinking outside the box — all of which deliver sustainable results.
To ensure that Walker Sands sustains brand growth, it has continued to invest in its team, service offerings, and technology stack. These efforts resulted in awards that include ranking #87 in Built In Chicago’s 2022 Best Places to Work and #72 Fastest-growing Agency by AdWeek.
Services Provided By
Walker
Sands
- Branding
- Creative Services
- Demand Generation
- Marketing Strategy
- Public Relations
- Web Services
Clients
Why work with
Walker
Sands
Partner With an Award-winning B2B Digital Marketing Company.
Walker Sands is a creative, innovative, and results-driven digital marketing agency with a long history of success in driving market growth and sales for its clients, and its numerous awards prove it. These include winning the Gold Award from Ava Digital Awards for its Wheel website redesign and the 2020 Campaign of the Year from PRSA Foggies Awards for its Iterable holiday shopping marketing campaign.
Strengthen Brand Position With a Website That Speaks to Customers.
Walker Sands specializes in building and speaking the language of the brand to allow it to stand out and relate to its target customers. For Hub Group, an intermodal shipping company, the digital marketing agency redesigned the website and integrated more relevant visual content to tell the company’s story as authentically as possible.
As a result, Hub Group grew its first-time visitors by 89% year over year and in-site performance post-launch by 30%. Search impressions also rose by over 90%.
Receive Top-tier PR Coverage From an Agency With Media Prowess.
Walker Sands’s public relations services are designed to get its clients in front of the right people at the right time through earned media placements. It possesses an impressive track of securing features in top-tier publications for clients such as Visier.
The HR tech solution had already secured significant funding but needed more media boost as it entered the unicorn stage. Walker Sands used proprietary data and strong media partnership to increase top-of-mind awareness for Visier. The result? Over 80 national and local placements.
Build an Emotional Connection Using Strategic Integrated Marketing.
Many B2B brands have trouble building an emotional connection with their target markets because they rely too heavily on corporate jargon. Walker Sands helps its clients, such as Social Solutions, a company that offers nonprofit solutions, overcome this.
The digital marketing agency developed and executed integrated marketing plans, including brand strategy and identity, as well as a website redesign. These changes improved the voice of Social Solutions, making it clearer and more inviting. Further, Walker Sands highlighted the vast potential of the client’s tools in supporting social good.
Walker Sands has been named one of Cool Things Chicago’s “Best Marketing Agencies in Chicago” this year.
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