Innovaxis is the place where marketing strategy, agency services, and marketing automation meet.
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at a glance
Innovaxis
Innovaxis was founded in January 2007. The company “works with business owners and marketing executives that want more from their business-to-business (B2B) marketing efforts.” They work with companies that want to work with a true partner in the marketing space who can help them meet challenges head-on, find new opportunities and create thought leadership content that will create real lead generation.
The clients that Innovaxis works with are B2B businesses that are interested “in taking a strategic and holistic B2B marketing approach.” These companies know that marketing success comes from a collaborative effort. That is why Innovaxis is so focused on being a true strategic partner, not just another run-of-the-mill vendor.
Focus areas for
Innovaxis
Innovaxis is a HubSpot gold partner whose goal is to accelerate sales growth for their partners.
The first step in doing this is what the company calls a B2B Marketing Audit. This process will take stock of your company’s current marketing activities to get an idea of what you are doing right, what you are doing wrong, where gaps can be fixed and filled, and where the best opportunities are that can accelerate growth.
When the audit is complete, Innovaxis will pull together a customized, actionable plan to move forward with. They call this the B2B Ignite Program. This is a a four-part plan that covers the Four Ps of Marketing: product, price, place, and promotion. B2B Ignite also drive a fifth P, though too: Profit.
The company delivers on this plan with a three-phase process. Spark involves a comprehensive assesmnet and laying the groundwork for a strategic reset. Ignite creates a solid foundation for marketing efforts centered around inbound lead generation. And, Accelerate reinvests the profit from this lead generation into more marketing efforts and growth. Innovaxis touts this program as something that will pay for itself in the first 9-18 months, and deliver an ROI of more than 300% in the first 2-3 years.
Services Provided By
Innovaxis
- Marketing strategy
- Integrated marketing communication
- Content Marketing
- Website Development
- SEO
- 4P Marketing breadth
- E-Commerce
- Marketing Automation
- Email campaigns
- PR
- Social media
Why work with
Innovaxis
Innovaxis’ program delivers tangible finical result of their clients
Within 2-3 years, they say most clients get a 300% ROI on their services. They back this claim up with real-life exapmles and figures from actual clients such as:
- A technology vendor, distributor and integrator client has generated over $1 million from website submissions that converted into sales for an ROI of 335%
- A manufacturer of induction heating technology has generated over $2.5 million in incremental product sales (including B2B ecommerce) since we started working with them over five years ago for an ROI of 837%
- A work uniform rental service has generated over $1 million in 2018 from website submissions and calls that converted into sales for an ROI of 3,300%
- An integrator of technology and business process outsourcing (BPO) service has generated over $500,000 from website submissions that converted into sales for an ROI of 317%
- A property tax appeal service has generated over $200,000 from website submissions and calls that converted into sales for an ROI of 355%
- An accounting software reseller has generated over $277,000 of annual, recurring revenue from our marketing partnership, stimulated especially by our microsite development focused on their top three vertical markets
They also note that, prior to working with Innovaxis, “all of the clients above generated almost nothing from web and phone leads.”
They have deep experience in areas where most other marketing agencies and consulting firms are weak
- Increasing lead generation and proding thought leadership.
- A focus on and extensive experience in B2B marketing, including product management, channel marketing, value-based pricing, and integrated marketing communications.
- A global network of market research professionals.
- A professional writing team made up of former journalists and published authors.
- A website development team that can work on a variety of platfroms like WordPress, Joomla Drupal, Adobe Business Catalyst, and more.
- SEO experience that started in 2003 when Google was just staring out.
- A graphic design and brand identity team who excels in the B2B space
They support their community
Innovaxis feels it’s important to give back. That’s why they volunteer, support and love organizations that give back like AIESEC and The People’s Music School.
Innovaxis has been named one of Cool Things Chicago’s “Best Content Marketing Agencies in Chicago“ this year.
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