Lever Interactive is a performance-based marketing agency in Illinois that helps businesses meet — and even exceed — advertising goals using multichannel marketing mixes, including paid and organic search. The award-winning company counts Experian, AAA, Home Depot, and Philips as its prestigious clients.
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at a glance
Lever Interactive
For over 15 years, Lever Interactive has successfully moved businesses forward by providing a different agency experience. The top B2B company works as an integral partner to its clients’ marketing team, developing and executing crucial, results-driven customized marketing plans.
Its core team led by its CEO, Chris Gilmartin, helps streamline these digital marketing strategies across multiple advertising channels.
Their broad collective experience in paid and organic search, social media, native advertising, and interactive media allows them to better understand how each channel works. This also allows for a more sophisticated overall approach that can be difficult for in-house marketing teams to achieve on their own.
Focus areas for
Lever Interactive
Lever Interactive derives its name from Archimedes’s famous quote: “Give me a lever long enough and a fulcrum on which to place it, and I will move the world.” And the top-notch digital marketing company lives up to this principle, providing its clients with the same leverage and power to move their business goals.
Lever Interactive’s marketing plans are designed to increase a brand’s visibility and conversions at all stages of the customer journey. The team has extensive experience working with companies in competitive industries, so they know just how to get its clients ahead — and keep them there.
The online marketing firm also works intimately with its clients to help them better understand what drives sales and retention. This way, the team can create a more targeted and effective digital marketing strategy.
Further, Lever Interactive streamlines its multichannel marketing efforts using technologies, such as Amazon and connected TV, to help businesses reach their target audiences more effectively.
Lever Interactive combines its aces, from experienced team members to cutting-edge technologies, to create a powerful marketing mix that propels business growth.
Services Provided By
Lever
Interactive
- Paid Search
- Paid Social
- Search Engine Optimization (SEO)
- Display
- Content
- Connected TV
- Shopping
- Social Media
- Account-based Marketing (ABM)
- Native Advertising
- Amazon
- Creative
Clients
Why work with
Lever
Interactive
Develop Cost-effective Paid Advertising Strategies.
Paid advertising is one of the most effective ways to reach target audiences and generate conversions. But it can also be one of the most expensive marketing channels if not done correctly.
Lever Interactive once worked with a client who invested heavily in pay-per-click (PPC) marketing. While impressions were excellent, the return on investment (ROI) hardly hit the goals. By analyzing the client’s workflow and strategies, the digital marketing agency reworked the PPC tactics using broad keyword targeting.
The changes were significant. In just a month, the client increased its conversions by almost 80% and its click volume by over 55%, with only a 43% growth in ad spending.
Adapt or Shift Online Strategies Quickly When Market Needs Change.
Lever Interactive’s long experience in online marketing has taught it one thing: the market is always changing, and businesses need to be able to adapt quickly.
An excellent example of this was during the COVID-19 pandemic when a health insurance company needed to change its advertising strategies almost overnight. Together with Microsoft, Lever Interactive’s team shifted gears quickly to make the client more visible online.
The team maximized the special enrollment period (SEP) to optimize and expand keywords and take advantage of the client’s excellent search campaign infrastructure. Lever Interactive also collaborated with Microsoft for essential keyword recommendations.
The partnership resulted in a 4.2% clickthrough rate (CTR), helping the client achieve its desired click volume and ad performance.
Increase Brand Awareness Strategically With Smart SEO.
Organic search is one of the most powerful marketing channels but can be challenging to master. The Lever Interactive team has extensive experience in search engine optimization (SEO) and knows how to efficiently increase a brand’s visibility online.
They worked with one client, an online store offering coupons, which had to start SEO from scratch. Lever Interactive’s strengths, weaknesses, opportunities, and threats (SWOT) analysis improved SEO audit and outlined the best steps to take.
In less than a year, the site experienced significant organic growth from 2,000 to over 150,000 visits monthly. It also ranked on the first page for highly competitive keywords, bolstering engagement.
Combine Online Marketing Strategies To Improve Customer Acquisition and Retention.
There’s no one-size-fits-all solution to acquiring and retaining customers, a fact Lever Interactive knows too well. Instead, the agency focuses on developing a mix of marketing strategies that work together to achieve the best results.
PreFlight Airport Parking wanted to capture more customers through increased bookings while retaining its loyal clients. The digital marketing firm then employed PPC, SEO, and social media to drive qualified traffic to the client’s site.
These online marketing techniques helped the client increase appointments and scale its business while still providing excellent customer service.
Lever Interactive has been named one of Cool Things Chicago’s “Best Digital Marketing Agencies” this year.
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