Straight North is a 14-year-old digital marketing company in Chicago offering a full suite of capabilities, including search engine optimization (SEO), pay-per-click (PPC), web design and development, inbound marketing, content marketing, and lead generation. It boasts of being the only internet marketing agency to generate, validate, and report sales leads in real time
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at a glance
Straight North
Founded in 2008, Straight North is the result of the combination of talents and resources. Its current creative director and president, Kevin Duffy, brought the expertise and tools of his graphic design and marketing materials business. Current CEO David Duerr, meanwhile, supplemented it with internet marketing specialties. In 2010, it acquired World Sell Inc., a social media and content marketing consulting service.
Fourteen years later, Straight North is one of the most popular digital marketing agencies in Chicagoland, serving various industries, including healthcare, tourism, professional services, real estate, and construction. It particularly excels in lead generation and management, offering clients real-time sales-ready leads.
Focus areas for
Straight North
Straight North’s ultimate goal is to provide clients with results that are second to none. To achieve this, the digital marketing agency focuses on hiring and building an A-team of specialists and developing internal scalable and adaptable platforms.
The internet marketing company consistently raises its service standards by heavily investing in its people. It spends money on internal and external training and workshops, evidenced by the certifications from top industry organizations such as Bing and Google.
These types of training help the team to be ready to tackle even the most challenging projects for B2B and B2C enterprises. Straight North even has an in-house team of lead validators, ensuring that clients get their money’s worth.
Meanwhile, Straight North continuously improves its platforms and processes to keep up with the competition. It has designed one of the most innovative call-tracking technologies that allow the agency to provide clients with real-time data on lead generation and results.
All these make Straight North one of the leading digital marketing agencies in Chicagoland, laser-focused on their clients’ successes.
Services Provided By
Straight
North
- SEO
- PPC Management
- Custom Web Design
- Graphic Design
- Display Advertising
- Email Marketing
Clients
Why work with
Straight
North
Generate, Track, Measure, and Validate Leads in Real Time.
The team’s unique ability to generate, track, measure, and validate leads in real time sets Straight North apart from its competition. This is crucial for businesses such as BluePay, a tech-based payment processing service.
The client wasn’t generating the results because of inconsistent brand messaging and poor outbound marketing strategies. Since working with Straight North, BluePay has increased its SEO traffic by over 1,000%, while the digital marketing company has already validated more than 50,000 leads since 2012.
Drive High-quality Leads and Sales With Cost-effective PPC Campaigns.
PPC is one of the most effective ways to drive high-quality leads and sales, and Straight North knows this. It has a team of Google-certified PPC specialists who can create and manage cost-effective campaigns that deliver real results.
Take, for example, Maxim Healthcare Services, a medical staffing agency looking for qualified job searchers. By focusing on relevant, targeted, and competitive keywords, prioritizing key markets, and using granular keyword targeting, Straight North decreased the client’s cost per click by almost 69% while boosting the clickthrough rate by over 110%.
Build an Understandable, Relatable Brand With a Well-designed Website.
A website is the face of a business on the internet. It needs to be well-designed if businesses want to build an understandable and relatable brand. Fortunately, Straight North can help with that. The team has decades of experience in designing and developing visually appealing and conversion-focused websites.
One of the companies to benefit from this is Earthwise Environmental, specializing in sustainable solutions. Straight North specializes created a website that breaks down technical industry information through strategies, including fast statistics and bite-sized information displays.
Enhance Brand Credibility Through Responsive, Useful Newsletters.
An essential part of effective email marketing is a responsive and useful newsletter that builds client credibility and ties in with the brand’s other marketing initiatives. For Mowery & Schoenfeld, a CPA firm, Straight North helped design email newsletters containing valuable informational snippets and links to the client’s full content library. This strategy increased the client’s average clickthrough rate to almost 28%, way higher than the industry average of only 2%.
Straight North has been named one of Cool Things Chicago’s “Best Web Development Agencies in Chicago” this year.
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