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A consulting firm is a business whose experts advise an individual or an organization in order to solve industry specific problems, improve their business strategy, and generate growth. Consulting firms in Chicago are trained in a variety of disciplines including IT, finance, human resources, social media, and marketing.
According to data provided by PitchBook, there are currently 47 US tech startups that have reached unicorn status in 2018, meaning they’re valued at $1 billion or more. And while their success can be attributed to a number of different factors, working with a small army of consulting experts played an instrumental role in their journey to the top.
Sifting through hundreds of consulting firms in Chicago and finding the one that caters to your specific needs can be a painfully slow and frustrating process that will only stall your growth.
We’re here to help.
In this article, we’ve compiled some of the top local consulting firms in Chicago, broken down into four main categories: emerging technologies, marketing, public relationships and social media.
You can’t even begin to fantasize about building a world-class company without first learning how to implement emerging technologies.
If you’re looking to join the big leagues of highly successful companies, you’ll need to start using artificial intelligence (AI). Top-performing companies are more than twice as likely as their industry counterparts to use the AI for marketing and 84% of businesses say AI will enable them to stand out from the competition.
Among other things, AI application can automate recruiting and supply chain processes, assist with cybersecurity defense, and identify patterns in data to create business value.
As amazing as they are, emerging technologies can be a hard to grasp concept.
Finding the perfect local digital marketing partner can be as challenging as finding your soulmate. That might be an exaggeration, but only because we want you to understand what a pivotal role marketing is playing in today’s world.
There are so many ways a marketing consultant can help you, but digital advertising might be top of the list. A marketing expert will make sure your online ads get in front of targeted audiences, on the right channels, at the perfect time and packaged in a way that’s too appealing to turn down.
Content marketing is another sought-after service. According to the 2018 Content Marketing Institute Report, 56% of companies in America outsource their marketing functions to third party agencies. Every piece of content coming from your company, from blog posts to whitepapers, infographics, and banners all add to your overall brand story and impacts the way the world perceives you.
Perfectly executed marketing content can turn customers into brand ambassadors who not only will continue to buy your products and services for years to come, buy they will happily spread the word about them without asking anything in return.
It’s not surprising that 75% of marketers plan to increase spending on PR over the next five years. Public relations and advertising services come in handy at every stage of your company’s growth. Building a strong brand image and ramping up your promotional activities will ensure you stand out in a crowd of local competitors and generate sales.
Attracting investors for your startup or increasing your prospects list becomes effortless when you’re covered in renowned media outlets. And establishing your business as a thought leader with the right PR strategy will make you irresistible to top talent.
As a local business, staying visible and relevant within your community is imperative for long-term success. But this can only be achieved through a multifaceted social media marketing approach.
Constantly posting on your social media accounts, creating engaging content, optimizing your website for local searches, figuring out the best platforms to place your ads on, staying on top of your negative reviews, while also tending to day-to-day business operations can be a tall order.
In a time when 97% of users search online to find a local business and 86% of consumers read reviews for local businesses, investing in SEO services is the best way to survive – and thrive – in the digital age.